बड़े पर्दे से छोटे पर्दे तक: कैसे OTT बदल रहा है बॉलीवुड की स्टारडम?

02 June 2025 Image Credit: Canva

[{"selector":"#anim-32c34ffe-c97a-4403-be9a-9c26d96ca9c2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-78056263-6a17-4b67-8c69-e7eba0e8bd93","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b737aa4-663b-4bf8-9e24-f131885f64af","keyframes":{"transform":["translate3d(0px, 98.97499%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f299ef07-d956-43b9-91a3-41cc6e137df2","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-355ec6bb-753c-47f8-8d94-37058c4055e5","keyframes":{"transform":["rotate(-360deg) translate3d(117.26385%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b9b5406-1d72-4d96-a4ec-f546b322a6bd","keyframes":{"transform":["translate3d(118.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-d5a92f59-291c-418a-89bb-5d37c7fa88a0","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] भारतीय मनोरंजन जगत अब एक बड़े बदलाव के दौर से गुजर रहा है, जहां पारंपरिक सिनेमा की चमक और ग्लैमर को टक्कर दे रहा है ओटीटी प्लेटफॉर्म्स का दमदार कंटेंट यह उभरते कलाकारों को भी एक नई पहचान दे रहा है। White Frame Corner Image Credit: Canva

बदलता परिदृश्य

[{"selector":"#anim-08988e7f-3c7a-4e6f-9d96-bba3dd012e5b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-13264a10-8cc7-412b-af77-af1e57123671","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4ae774c-1592-41f6-a0bc-10eb0156bedb","keyframes":{"transform":["translate3d(0px, 98.97499%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b097eac4-78bb-483b-9ad9-a2ae23f9c0c5","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-edb8cbcd-ae83-4804-9ed0-b6b6b71e4498","keyframes":{"transform":["rotate(-360deg) translate3d(116.93811%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64e29449-86e1-49f5-b5ab-9e6fd537f6e7","keyframes":{"transform":["translate3d(118.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-76f3588c-69cd-47aa-a99e-3b945ec2c77b","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] कभी बॉलीवुड बॉक्स ऑफिस पर राज करता था, आज पर्दे छोटे हो गए हैं—पर कहानियां और भी बड़ी हो गई हैं। White Frame Corner Image Credit: Canva

OTT के नए सितारे

[{"selector":"#anim-5313eca4-10f1-44b7-81ef-a787223661a5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4c8f4d82-85c1-4821-a778-6ed165a2ddd8","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6096ccda-f32a-4f50-a398-08542aecaac0","keyframes":{"transform":["translate3d(0px, 98.97499%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98b9db25-ca92-4aec-96c0-ad2f628edb2a","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c2dc40a-0fff-44d1-b979-588af2b87d9f","keyframes":{"transform":["rotate(-360deg) translate3d(117.26385%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7318592c-1fcb-436a-829a-924a6dd38444","keyframes":{"transform":["translate3d(118.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-d99e34e6-147e-481e-9e55-f9dec5fed5a8","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] पंकज त्रिपाठी, जयदीप अहलावत और शेफाली शाह जैसे कलाकारों को OTT पर स्टारडम मिला। White Frame Corner

बॉक्स ऑफिस बनाम बिंज-वॉचिंग

[{"selector":"#anim-7cfd3666-ad6c-49b2-820a-77d0efbf6107 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3b9376ae-0cd1-4323-871e-51815f5bafde","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ee21469-2679-4be6-ad69-f9e941fa6343","keyframes":{"transform":["translate3d(0px, 98.97499%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c45654b7-21f3-4707-9227-2167ac601c33","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b0aa55f-67c4-40ee-a9c3-61cd542edb36","keyframes":{"transform":["rotate(-360deg) translate3d(116.93811%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-022aa68d-00d0-4397-88e4-fc03e5274ff0","keyframes":{"transform":["translate3d(118.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-dc54598f-557f-4c42-a0cd-7ec62cb0d985","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] जहां थिएटर 100 करोड़ क्लब का पीछा करते हैं, OTT में असली कहानियों का राज होता है। White Frame Corner Image Credit: Canva

कंटेंट है किंग

[{"selector":"#anim-4d679d67-ff7d-446d-af56-da2bc8835bf2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fc1e5c19-fe2a-42c3-916e-2f90df7b0e79","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78158bac-a262-4fbf-b0fd-5b106c86cc2b","keyframes":{"transform":["translate3d(0px, 98.97499%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-000486dd-390d-4f65-a39d-8d12b7bbaa69","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d069294c-3a38-4144-9e5e-106ad4413767","keyframes":{"transform":["rotate(-360deg) translate3d(117.26385%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba7674b3-0eaf-4a2b-9f04-bbad2df164f5","keyframes":{"transform":["translate3d(118.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-bc229c9b-ca6a-426b-b8fe-87eef015eea2","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] अब दर्शक गहराई को पसंद करते हैं। दमदार स्क्रिप्ट, किसी भी स्टार से ऊपर है। White Frame Corner Image Credit: Canva

बॉलीवुड की नई दिशा

[{"selector":"#anim-403ccea0-892e-4d11-aa4c-3207b054c3be [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-16d14078-5d87-4f01-9856-4245d2b28f7a","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fb06cf0-66e2-4f9d-9f9e-79ea78f13ded","keyframes":{"transform":["translate3d(0px, 98.97499%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-130b9658-aea2-4f79-9d76-1bab1b801448","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd0b8763-0397-43e1-9a91-461824bb7cbc","keyframes":{"transform":["rotate(-360deg) translate3d(117.32027%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76c18e62-e25c-47c3-9d88-35ec2d5e9840","keyframes":{"transform":["translate3d(118.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-0ba8089f-568f-4bbd-9955-d72b81189068","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] अजय देवगन, सैफ अली खान और माधुरी दीक्षित जैसे बड़े सितारे भी OTT की ओर बढ़ चुके हैं। White Frame Corner

मनोरंजन का भविष्य

[{"selector":"#anim-4a1cef70-a8ed-454f-9fde-fea12b408a78 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a2931c0b-c23b-4cae-a5a4-673ed53f59d6","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ea46c58-f1d4-44f9-bb47-4e21290b733a","keyframes":{"transform":["translate3d(0px, 98.97499%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ecd7134-4baa-48ff-a1d0-f037212a42c1","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb05b30b-b557-48b1-ad61-c332891db933","keyframes":{"transform":["rotate(-360deg) translate3d(117.91532%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-780a92b9-4916-46da-831d-d5cd5c2d993d","keyframes":{"transform":["translate3d(118.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-69f00a72-3a44-40cc-bfb7-be58e7f70728","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] क्या बड़े पर्दे का जादू लौटेगा? या OTT ही नया बॉलीवुड बन जाएगा ये तो आने वाला वक्त ही बताएगा। White Frame Corner Image Credit: Canva

संबंधित खबरें वीकेंड बनेगा ब्लॉकबस्टर; OTT पर रिलीज हुई Squid Game S3, Raid 2, Panchayat S4 सहित ये धमाकेदार फिल्में और वेब सीरीज फिल्म Sardaar Ji 3 के कारण विवादों में दिलजीत दोसांझ! भारत में मूवी हुई बैन - इंडस्ट्री ने भी की आलोचना पंचायत जैसी ये 8 वेब सीरीज देख लेंगे तो ओटीटी का पैसा वसूल हो जाएगा - FULL LIST OTT Releases This Week: इस वीकेंड मूड बना देंगी ये 7 फिल्में और वेब सीरीज बुहत कम लोगों को पता है Squid Game के ये 7 फैक्ट्स New OTT Releases: Kesari Chapter 2, In Transit सहित रिलीज हुई ये फिल्में और वेब सीरीज Squid Game पसंद आई, तो ये 7 फिल्में और वेब सीरीज भी देख लीजिए - मजा आ जाएगा New OTT Release: Bhool Chuk Maaf, Stolen सहित रिलीज हुई ये फिल्में और वेब सीरीज OTT Release this Week: पंकज त्रिपाठी की क्रिमिनल जस्टिस सहित रिलीज हुई ये फिल्में और वेब सीरीज